Peak performance

Modern sports supplement packaging tubes with bold typography and color-block design

project overview

Peak Performance creates science-backed supplements for serious athletes, but their old packaging looked cheap and hurt sales despite excellent product quality. I developed a bold, modern identity with strong typography and color-blocking that makes each product instantly recognizable and feels as premium as what's inside.

project type

Packaging Design & Brand Identity

year

2024

my role

Brand & Packaging Designer

client

peak performance